Movie Poster Re-Work: Sofia Coppola’s Marie Antoinette

During the fall semester of 2021, I was given the assignment of re-designing a movie poster that piqued my interest. Given my love for the works of director, Sofia Coppola, I chose one of her most iconic films, Marie Antoinette. The original design features opulent colors like fuchsia and robin’s egg blue. The main focus of the work is a photo of the lead actress, Kirsten Dunst, dressed in traditional Rococo fashion.

The main objective for the assignment was to identify the key features of the original work and pull inspiration from them in the re-design.

Original Design for Marie Antoinette, Sofia Coppola 2006.
Re-designed Poster. 2021.

For my design, I chose to lean into a more comical theme. I was inspired by the idea of marking up a classmate’s yearbook. One example could be the “Burn Book” from the film Mean Girls which features photos of students that have been defaced with pens and markers. The inclusion of the red marking’s over the photo not only adds humor to the piece but also provides historical context. As we know, Marie Antoinette was a martyr during her time and it is hinted at in the devilish caricature overlayed on her photo.

For the typeface, I wanted to find something that would contrast with the red, serif title text but hold a similar weight. I decided on a bold, sans-serif typeface and used only uppercase letters which mimics the text of an older movie poster style.